This is one of my most visited old posts. At the time I just asked for help because I had no clue...but now I'm old & experienced! So I thought I'd come back and update it!
Anyone else struggle with pricing art and art lessons? I really wish this would have been discussed more in college. However, over the years I've gotten better with pricing lessons/classes (still struggle with pricing my art work...just being real with you!)
There are a lot of factors that go into pricing art lessons for individuals and classes. One of the first things you should do is investigate the going rate for art lessons in your area. It truly is different based on geographic locations. I would look at individuals giving one on one lessons, individuals giving classes, and classes that can be taken at art stores (Michael's, Hobby Lobby, and Jo-Ann's). Consider what they are offering and what they are charging.
Another factor is how many students you will be working with at a given time. I'd also say that they should be at a similar age/developmental level so that a lesson is not comprised of multiple sets of instructions/supplies. When you are teaching a lesson to a group of students you can charge a bit less than when you are teaching one on one because you will be receiving compensation for each of the students. You are in control in these situations(to a point)...and can set the number of students, their ages, and the projects that you will be doing with them.
Supplies! Are they providing the supplies they will be using or will you? What are is the quality of the supplies you will be using (because that impacts price).
You have to make this experience worth it for you. Your time, experience & expertise deserves financial compensation. Do not underestimate your worth. You need to be flexible (to a point) as people approach you for lessons. Provide people with the amount that you are looking for based on the information you've gathered, but have a bottom line dollar amount that you are not willing to go below if people want to "negotiate". They may offer to buy the supplies to help lower the price...but you still need to make sure you stick to your bottom line.
WHAT ARE YOUR THOUGHTS/PERSONAL EXPERIENCES
...PLEASE SHARE IN THE COMMENTS